We believe that everyone strives for something special, unique jewelry made for unique people. That is how the fancy deals brand came into existence.
We noticed how difficult it is to find unique jewelry which does match ones character and does not look the same as which can be found in generalized jewelry stores or the lookalike style of default more luxurious jewelry.
Another thing we noticed is that most jewelry offered in generalized stores is sourced from other countries and is mostly mass produced. We strife to offer a different style: handcrafted in USA, sourced from individual designers or a small group of them and not indistrialized.
That is how we started collecting the indie designers whose products we offer in some sort of curated collection that we intend to keep regularly updated.